Table of Contents

Introduction

Securing your presence on the internet with a well-designed website is a must for a business to find lasting success. A website directs potential leads to your business. It acts as means to establish your reputation and prove your expertise to customers.

Attracting the right kind of people to your business through a website requires more work than simply making it functional. You have to make the right decisions along the development process to build a business website that ranks higher on search engines and compels visitors to take action.

Websites interesting facts

 

  • Reducing website loading time by just 1 second can increase conversions by up to 27%
  • Conversion rates drop by 95% if the number of elements on a page increases from 400 to 6,000
  • CTAs in the form of a button convert better than images – 6.5% vs. 2.6%
  • If a website has an excellent and intuitive interface it can raise conversions by up to 200%

If you want to know what it takes to build an effective and engaging company website, you’ve come to the right place. In this post, we are going to discuss all the major steps you should follow to build a website that helps grow your business in the long term.

Owing to the sophisticated tools and technology now available at our service, even if you are a complete novice to website development, you can get your company website up and running in a matter of days. If you have a clear idea about each step that’s involved in this process, this experience can become quite pain-free and enjoyable.

We have designed this post to give you a clear idea about what needs to be done—from picking a domain name to optimizing the website for search engines—to lead you down that right path. With the guidelines and tips we share under each step, you can start building a successful website with confidence.

Summary

1. Select a meaningful domain name your business wouldn’t outgrow.
2. Choose a reliable, secure, and affordable hosting plan with good customer service.
3. Install a good CMS—WordPress is our choice.
4. Find a responsive, well-built template for your website.
5. Install necessary plugins to ensure the website runs smoothly.
6. Design a unique, non-confusing logo for your website.
7. Add content to the website following a consistent SEO strategy.
8. Connect your social media channels.
9. Set up website analytics tools Google Analytics and Google Search Console.

Definitions Used

1. SEO: search engine optimization
2. CMS: content management system
3. CTA: call to action

Select a Good Domain Name

First, let’s get the question, “what is a domain name?”, out of the way. The domain name is the main component of a website URL. mybusiness.com is an example domain name with a .com extension. A website’s domain name is its identity and has a considerable impact on SEO. Therefore, in this step, you should be careful to pick a good domain name that can serve your business for a long time to come.

If you already have a preferred domain name for the website, check its availability through a tool such as Bluehost domain search.

 

What if the Domain Name You Choose is Not Available?

Unless you have picked a domain name that’s quite unique, the chances are high that your preferred domain name is already taken by someone else. But this is not a reason to worry. Here are a few actions you can take if you find yourself in this situation.

Try a Different Domain Extension

Yes, .com domain is the most popular extension on the internet. But if the domain name you selected is not available with the .com extension, but available with another extension like .net, .org, or even something like .agency, don’t hesitate to pick it for your website. Another plus side to these alternative domain names is that they are much cheaper.

Make Simple Changes to Your Preferred Domain Name

If you are ready to change the second-level domain (i.e., domain name without the extension) but still want something closer to it in the meaning, try changing and moving its words around to find an available name. For example, you can replace words with their synonyms, change the word order, or add an extra word. But don’t rely on irrelevant words (e.g., the, a, an) or numbers. And try to keep the name as short as possible.

Once you find an available domain name, you can purchase it from a domain name registry. Or the much easier option, purchase it from a hosting provider along with your hosting plan.

Choose a Hosting Plan that Suits Your Needs

How much of your budget are you willing to spend on hosting and what do you need hosting for? If you’re considering a website or virtual business, hosting should be a priority. Whether you’ll need the cheapest option, a basic plan, or go all out with enterprise services, pick what works best for your needs and budget.

To launch a website accessible to anyone on the web, you need to purchase the services of a hosting provider who offers the underlying infrastructure and necessary technologies for an affordable price. Most hosting service providers offer several plans to choose from depending on the size of your website and other requirements. Here, we have listed a few points that can help you identify a good service provider and a hosting plan.

Reliable Service

Can you rely on the hosting provider to maintain the lowest downtime to make the website accessible to users at all the time? Will its services have a negative impact on the website speed? You should find the answers to these questions before determining if the host is reliable. Low website speed and high website downtime can affect your search engine rankings in addition to damaging user experience. Ideally, look for a service with over 99.5% uptime scores. Avoid choosing a service with less than a 99% score. HostScore can help you with tracking host performance.

 

Good Customer Service

Avoiding technical problems when running a website is nearly impossible. You need to be able to rely on your hosting provider to help you in such situations as efficiently as possible. Therefore, you should look for a service provider with 24/7 customer support and easy means of contact—preferably, with chat support in addition to email. Customer reviews can also tell you a great deal about the quality of the company’s customer service.

Fits Your Budget

The price of hosting plans vary from $3 to over $100 per month. Usually, the pricier plans are intended for medium-to-large scale websites. The cheaper plans are quite sufficient for small-scale websites or ones that are just starting out. We recommend that you start with a cheaper option because upgrading your plan as your website grows is quite simple with most web host companies.

Latest Security Solutions

Nowadays, even the smallest websites can become targets of cyberattacks. When picking a hosting provider, make sure it adheres to the latest security standards and performs regular security maintenance.

Web Host Companies We Recommend

Finding the best hosting services among the dozens of web host companies is not an easy task. But here are three companies that we recommend to businesses based on our positive experiences using their services over the years.

Bluehost

Bluehost is a household name among bloggers and small-business owners, especially for hosting WordPress websites. It’s the most affordable option in our recommendations with the cheapest plan starting at $2.95 per month. If you are looking for a cheap yet sufficiently reliable hosting company, you can’t go wrong with choosing Bluehost.

bluehost logo

Bluehost is one of the best web hosting companies in the industry, and we can highly recommend them as a service to any company in search for an affordable hosting provider. Bluehost offers multiple plans that are perfect for varied purposes, and they have a customer-friendly support team to help out with any issues you may encounter.

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Siteground

Siteground is another popular name among small to medium-scale website owners. Even though Siteground hosting plans are a bit more expensive than Bluehost, the excellent service they provide justifies the prices. Siteground is one of the most reliable hosting providers in the market and allows your website to scale up with a number of hosting options.

siteground logo

Get your website off the ground quickly with Siteground web hosting. For most people, a website is a necessity for business or other reasons. If you’re looking for an affordable, reliable and easy-to-use web host that will allow you to build multiple websites, this is it!

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Kinsta

Kinsta is a relatively new addition to web hosting but has built a great reputation in less than a decade. Kinsta takes advantage of Google cloud hosting and uses the latest technologies to optimize website speed. It’s one of the best places in the market to host WordPress websites.

kinsta logo

If you’re in search of a web hosting provider that can provide you with the security, performance, and uptime that your website needs to thrive online, look no further than Kinsta’s WordPress-optimized hosting.

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Ultimately, you should purchase the hosting plan that suits you the best. You can either buy the domain name you chose or connect an already bought domain name to the website while purchasing the hosting plan.

Install a Good CMS

Following this step is not mandatory to build a website. You can choose to manage the website content through the host provider’s control panel or connect your own backend to the website. But those options lean on to the technically heavy side of web development. If you are looking for an easier and simpler way to build a business website, install a CMS to manage its pages and files. Otherwise, skip this step and continue to the next one.

The CMS We Recommend: WordPress

WordPress is, perhaps, the most popular CMS in the world, trusted by thousands of bloggers and small business owners. The best thing about WordPress is that it’s completely free. And it’s very easy to learn and work with. Even if you have zero experience with designing a website, WordPress Editor and thousands of available plugins can help you add almost any feature to your website without much hassle.

Facts

 

  • WordPress has a 60.8% market share in the CMS market
  • WordPress is open-source and can be installed on any type of website
  • WordPress has been one of the leading software platforms with 14.7% of the world’s top websites
  • WordPress accounts for 40% of all websites on the web. That’s huge!

Almost every hosting provider has built-in support to install WordPress. Once you log into the hosting dashboard, you’ll find an option to build a website with WordPress. And in a matter of minutes, you get an easily customizable, WordPress-supported website.

Find a Template for Your Website

Now, it’s time to find a visually engaging, technically well-built template that suits your website type. If you choose to follow the previous step and install WordPress as your CMS, find a WordPress template optimized for the platform. Otherwise, select an HTML5 template. In fact, if you know the technical side of designing a website, choosing an HTML5 template is the better choice as they are faster, easily maintainable, and doesn’t require constant updates.

A website’s mobile-friendliness now has a bigger impact on search engine rankings. So, make sure that the template you choose is responsive before making a final decision.

Prices of website templates vary from free to over $100. At Roven Themes, we build free HTML5 templates and affordable WordPress themes you can download from our website at any time. But if you are looking for a custom template, either HTML5 or WordPress, with features of your choice, reach us through the website to get a quote for our services.

Alternatively, Envato Market and Divi offer hundreds of quality HTML5 and WordPress templates that suit different types of websites from blogs to e-commerce shops.

After selecting the right template, you can import the theme to your website either through the WordPress admin panel or the hosting service’s control panel.

Install Necessary Plugins

WordPress has a collection of 10000+ plugins to enable additional functionality in your website such as email marketing, spam detection, and SEO scoring. The template you chose will require some plugins by default to activate its features. You can also add other necessary plugins to the website as you need.

We have listed below a few plugins used by many website owners to enhance their website experience.

  • Askimet: for detecting spam in comments and contact forms.
  • Convertkit: for email marketing.
  • Yoast SEO: for checking on-page SEO performance

If you are not using a CMS, you’ll be able to add plugins to your website through the hosting provider’s control panel.

Design an Elegant Logo

The logo of your website is the icon that represents your business. It can have a significant impact on your brand image and its popularity. If you have the creativity and understand how to work with design tools such as Adobe Photoshop, creating a logo for your website won’t be a difficult task. But first, ensure that your design is unique to prevent your business from being falsely recognized as another brand, especially a competitor.

If you’d rather rely on the expertise of a professional, Roven Logos offer free logos developed by our designers. You can use our logos either directly or after making necessary changes to fit your business brand. Or else, you can get a quote from our team to build a unique and elegant custom logo for your website.

rovenlogos website

Do you need a free logo? Are you on a tight budget? You’re in luck! This is one of the biggest free logos collection on the web. You can download these beautiful templates for any purpose. So if you are looking for a logo design, whether for your company or personal use, this website should be your first stop.

Download free logos

It’s Time to Add Content to Your Website

Finally, you can start adding content to the website!

You can add new pages, update their content, and change the page layout to convert it into the kind of website you wanted to build.

Throughout the process of adding content to the website, you need to adhere to one rule to ensure it ranks higher on search engines so that people can easily find your business: maintain a consistent SEO strategy.

Maintaining a Consistent SEO Strategy

Let’s consider some of the actions you should take in order to follow this rule.

Use a Consistent Set of Keywords

Before you start changing text on the website, research some of the keywords relevant to your website that people use as search terms on search engines like Google. Google Keyword Planner is a free tool that can help you with this.

Once you have collected a set of 10+ words, you can start changing text while consciously adding these phrases across the website. However, be careful not to overuse them in a way that signals your site as “spammy” to search engines. Research a bit more about keyword research and SEO to figure out the best way to use keywords on a website.

Create Internal Links Connecting Pages

Internal linking is a practice that can help with search engine rankings. For internal linking, add links connecting different pages on your website through relevant content. As an example, if your website has a blog section, you can link to the company services page through a blog post.

Use Meaningful URLs with Keywords

When adding new pages to the website, make sure their URLs are meaningful and contain keywords from the set you picked earlier. Don’t ever use random numbers or characters in page URLs.

You can research more techniques to improve website SEO along the way, but at the beginning, take at least these actions.

Create an Excellent Landing Page

The landing page is the main entry point to a website. Its where user forms their first impression of your website and the business. So, in order to leave a good impression on the user’s mind and convince them to take action, you need to build an excellent landing page for your website. Here are a few points you can consider to accomplish this goal.

  • Separate content into easily noticeable sections.
  • Add an easy-to-spot and compelling CTA (e.g., sign in to the website, sign up for the email newsletter, visit our online shop, etc.)
  • Add concise yet effective text.
  • Use an attractive color scheme.
  • Use visual content to convey information. You can use images, videos, or infographics for this purpose. Roven Images contains a large collection of images that you can use free of charge on your website.

rovenimages website

If you’re looking for free images for your website, then we suggest checking out www.rovenimages.com. With a collection of thousands of images that are free and clear to use, you never have to worry about not having the perfect image.

Download free images

Connect Your Social Media Channels

Connecting social media channels to a website is quite simple. A lot of templates have built-in support for major social media platforms including Facebook, Instagram, and Twitter. WordPress also provides plugins to connect your website to social media.

Ideally, you can show your business’s social icons on the header and footer of the website. If you intend to maintain a blog, facilitate sharing content on different social media channels. With the help of plugins, you can also show your social media feeds on the sidebar or near the bottom of the page to make them more accessible to website users.

Set Up Website Analytics

The two main website analytics tools a website owner should use are Google Analytics and Google Search Console. You can set up these tools using a Google account and then draw insights about your website with the data they provide. Google Analytics mainly provides data related to user traffic and user behavior. Search Console, on the other hand, focuses on technical aspects related to showing web content on Google search results.

Conclusions

Despite the number of steps involved in the process, developing a company website, it turns out, is not a difficult task. If you implement these basic steps right, you can perfect the rest along the way as your business and website grow. With everything we covered in this post, we hope that now you have gained the confidence to successfully build a business website that convinces users to trust your services.